Arkady Anatolyevich Novikov is the creator of the Novikov Group restaurant chain in Russia and abroad, TV presenter of the culinary shows Candidate on TNT, MasterChef on STS, twice winner of the Man of the Year award according to the GQ men's magazine in the Restaurateur of the Year category (in 2004 and 2015).

His restaurant empire, which includes more than fifty conceptual gastronomic projects, which have always been successful, turned 25 in 2016.

Childhood and family of Arkady Novikov

The future owner of fashionable metropolitan restaurants was born on July 25, 1962 in Moscow. His father was a design engineer, a quiet and intelligent man. The mother is a businesslike and determined woman full of energy, who passed these qualities on to her son. In order to look after her child, she got a job at his kindergarten. The parents divorced early, and the boy was raised by his mother (sometimes using a belt) and grandmother. They lived on Plyushchikha.

During his school years, Arkady often got it from his peers. He was offended both morally (for example, with a mocking rhyme, as an overgrown lover of fairy tales - “Novikov the Jew” of all rouge and whiteness), and physically (he was the weakest and smallest in the class). In order to remedy the situation, he even enrolled in the karate section.

In early childhood, Novikov wanted to become a policeman, he dreamed of riding a motorcycle, like law enforcement officers. At school, he did not think about a possible profession, but studied mainly for C grades.

Having received a secondary education in 1979, the young man tried to enter the Institute of Road Transport, but failed the entrance exams. Then, on the advice of his mother's friend, a catering worker, he entered a culinary school. He did not know how to cook before, but with pleasure he began to master the wisdom of cooking, eventually turning from a three-year-old into an excellent student.

Then there was a service in the army, where he, "oddly enough" (according to him) never had problems because of his Jewish nationality. He was a leader (guide) of service dogs in the security company of an aviation unit in Georgia.

The beginning of the career of Arkady Novikov

After the army, the future “pancake baron”, as he is called abroad, worked for 5 years as a cook in the Universitetsky restaurant. To grow professionally, Arkady Novikov entered the Institute of National Economy. Plekhanov for evening education. Simultaneously with the acquisition of new theoretical knowledge, he polished his cooking skills in practice in the restaurants "Havana", "Olympic Lights", "Victoria".

Arkady Novikov about his first restaurant

In 1992, his first brainchild Sirena appeared, a fish restaurant, the halls of which were decorated with aquariums. In 1994, the grandiose "Club T" with French cuisine was opened, in 1996 - "Grand Opera", reminiscent of a stage with a velvet curtain. Then the restaurant "Royal Hunt" was opened in the spirit of a hunting lodge with pickles on a "cart", where Boris Yeltsin himself dined with Jacques Chirac after their dishes were thoroughly checked - for a month they were tested in the kitchen by experts with test tubes and pipettes.

In 1997, Arkady Novikov opened the White Sun of the Desert, which has become legendary, the interior of which (based on the film of the same name) was worked on by the best masters of Uzbekistan, then a great idea arose for a network of inexpensive catering establishments - Yolki-Palki, Sushi Oars - and then, approximately, every year he launched a restaurant with a composition and atmosphere, like in a play. Among them, lounge establishments (Biscuit), which have become a mecca for gourmets, places for adherents of the vintage atmosphere (Attic), fashion trends (Vogue Cafe), business meetings (GQ Bar), Bolshoi theater goers with the practice of discounts for ticket holders. to the Bolshoi Theatre, Fauchon gastronomic boutiques, where you can order food from any part of the world.

In 2005, the owner of the largest restaurant holding expanded the scope of activities. He became the host of the Candidate TV show, and also created the Agronom farm to provide his establishments with an uninterrupted supply of fresh and organic fruits, berries, vegetables, and herbs. Later, the products grown there began to be sold under the Novikov brand not only in restaurants, but also in stores.

Personal life of Arkady Novikov

The restaurateur has been married since 1990 to Nadezhda Advocatova, she is 5 years younger than her husband. The girl was a friend of his friend's wife, and they often met in the same company. Closer communication occurred when he invited her to visit the first McDonald's that opened in Moscow, and they had to queue for several hours at the entrance. A week after that, they submitted an application to the registry office.

Soon they had a daughter, Alexandra, then (6 years later) a son, Nikita. Nadia took care of the house and raising children. When they grew up, for the purpose of self-realization, she became the owner of the flower studio "Flower Studio 55". In 2007, as an exemplary mother, she moved with her children to the United Kingdom to be close to them, as her daughter entered the University of the Arts in London at the Faculty of PR. In the British capital, Nadezhda opened her own SPA-salon.

In 2008, the millionaire restaurateur bought for 33 million euros the Villa Fontanelle, previously owned by Gianni Versace, located 50 kilometers from Milan on Lake Como. Until the death of the Italian designer in 1997, celebrities such as Princess Diana, Sting, Elton John, Madonna were frequent guests of this mini-palace.

In 2011, while relaxing on the Italian island of Sardinia, where their family has another, not so famous mansion, daughter Sasha met Roman Abramovich's son Arkady. Since 2013, young people have lived together in London. In 2015, there were rumors about the breakup of their relationship, refuted in the press by a familiar couple, model Anna Kuznetsova.

In the same period, it became known about the affair of the 18-year-old son of Novikov with the daughter of Yevgeny Kafelnikov, 16-year-old Alesya. Together with their parents, young people spent August 2015 in Fontanelle. However, in February 2016, it became known about the end of their romantic story.

In addition to beautiful real estate and picturesque corners of nature, the restaurateur loves fine art. He does not consider himself a collector, but is the owner of about a hundred works (landscapes and still lifes) by the artist Viktor Dynnikov.

Arkady Novikov today

In 2011, the empire of Arcadia went beyond the country. He opened his flagship restaurant Novikov Berkley with Asian and Mediterranean cuisine in the capital of Foggy Albion. Despite the fact that the reviews about him in the local press were, to put it mildly, not the best, and this businessman's project turned out to be successful. A year later, Brompton by Novikov was opened in Chelsea, after another 7 months - Rextail on Albemarle Street, where the emphasis is on meat and fish dishes that are not geographically tied to a particular country or cuisine.

In 2016, Novikov Group offered visitors to a number of its establishments a live broadcast of football matches from France, cheese lovers - samples of this food product made under the guidance of Italian cheese makers in the new Cheese Factory restaurant, and fans of simple food - its options in the newly opened establishment on Tsvetnoy Boulevard Valenok. In parallel, Novikov began developing a project to create a restaurant in Miami, the opening of which is scheduled for 2017.

550 R Assorted Kimchi Vegetables 550 R Bied Asian Cucumbers 650 R Marble Drinse Meat 650 R Spring Roll With Vegetables and Mushrooms 650 P Crispy Zucchini with Aioli Sauce 650 R Edamame with Salt 650 R Sharp Fried Edamam 650 R Herring With Boiled Potatoes 690 P Tartar Salmon 690 R Tofu in the Little Sauce 690 R Spring Roll With Duck 4pcs 790 P Crispy Squid 850 P Crispy Shrimp 890 R Shrimp in Sweet Sweet Sauce 890 R Sybas Sailing Sybas 950 R Shrimp Wasabi 990 R Salmon Snack and Avocado WITH GINGER SAUCE. 990 R Tataka Beef 1100 R Sevice from Zholevost 1290 P Carpaccio from Wild Sibas 1590 R Carpacho Scallop with Truffle 1690 P Carpaccio from Octopus 2100 R Tintar Tunter 2100 R Tuna Tutaci 2490 P Carpaccio from Zholevost with Truffle 550 R Salad from Marine ALGAE 750 R HOME SALAD WITH SOUR CREAM DRESSING 790 R OLIVIER WITH SALMON 850 R SALAD WITH MOZZAREL. And baked vegetables 890 R Asian green salad with a movie 890 r Salad from tomatoes and eggplants 890 p Caesar with chicken grill and egg 950 p Caesar with shrimp grill and egg 950 r salted salad 1200 R Cress Salad with duck 1250 p Warm salad with quail. AND SPINACH 1250 R BURRATA WITH TOMATOES 1390 R ARTICHOKE AND AVOCADO SALAD 1590 R BEEF WITH SAUCE. FROM CILLAND AND CHILE 2100 Р TUNA WITH CILANTROUS AND CHILI SAUCE 2100 Р SALAD WITH TUNA AND SPINACH 2100 Р SALAD WITH CRAB, TOMATOES AND ROUGH 2100 Р SALAD FROM KAMCHAT. CRAB WITH AVOCADO 550 Р OYSTER(1PC) 5900 Р STAGER CAVIAR WITH PANCAKES

CAVIAR AND OYSTER

450 R MISO SOUP 690 R OKROSHKA ON KVASS/KEFIR 690 R CREAM MUSHROOM SOUP 690 R RICE Noodle AND CHICKEN SOUP 690 R BLACK CHINESE SOUP WITH CHICKEN 790 R FISH Noodle SOUP 990 R GASPACCIO WITH CRAB TMOMORE CRAB 1100 NABE: SHABU-SHABU SKI-YAKI

SASHIMI

550 R SALMON 690 R TIGER SHRIMP 690 R SEA SCALLOP 790 R SALMON IN THE NEW STYLE 890 R EEL 890 R SEABASS 1390 R YELLOWTAIL (JAPAN) 1490 R CRAB MEAT 1690 R TUNA AKAME (JAPAN-RONU-TORO) 2190 P NEW STYLE TUNA (JAPAN) 2690 R SWEET SHRIMP (JAPAN) 2790 R O-TORO TUNA (JAPAN) 3190 R UNI (SEA URCHIN CAVIAR) (JAPAN) 3890 R SASHMI SET: (SALMON, TUNA, SEABASS) 5100 R SASHMI SET:(LOS, TUN, SIB, ROBE, WELL)

SUSHI (2pcs)

550 R Sushi Salmon 550 R Sushi Tiger Shrimp 690 R Sushi Scallop 690 R Sushi with Quail. Yaytz and Truff. Makesome 790 R Sushi Acne 790 R Sushi Sybas 890 R Sushi Yelohvost (Japan) 890 P Sushi Crab Meat 890 R Sushi With Sharp Shoulder 1100 R SUSHI AKAME TUNA (JAPAN) 1490 R SUSHI CU-TORO TUNA 1790 R SWEET SHRIMP SUSHI (JAPAN) 1990 R SUSHI TUNA O-TORO 3190 R SUSHI UNI (SEA URCHIN CAVIAR) (JAPAN)

TEMAKI

590 R WITH SALMON 790 R WITH EEL 950 R WITH CRAB 1390 R WITH TUNA

ROLLS

390 R ROLL WITH CUCUMBERS 890 R ROLL WITH DUCK AND FOIE GRAS 950 R WARM ROLL WITH SALMON 950 R ROLL WITH EEL 990 R NOVIKOV ROLL WITH SALMON AND AVOCADO 990 R ROLL WITH EEL AND BAKED Eggplant 990 R CALIFORNIA ROLL0 ROLL S1 CRAB With a shrimp Tempura and avocado 1100 r Filadelphia roll 1290 r hamachi unagi roll 1290 r roll with marble beef 1290 r roll with scallop and halapeno 1290 r roll with tuna 1690 p spicy roll with tuna 1690 r roll with mild-powered crab 1790 r roll with avocado and TUNA 2100 R NOVIKOV NEGI TORO ROLL 2150 R WARM ROLL WITH CRAB AND TUNA 2990 R CALIFORNIA WITH STURGEON CAVIAR

DIM SUM

650 R DIM SUM WITH VEGETABLES 750 R DIM SUM WITH SHRIMP AND CILANTRY 750 R DIM SUM WITH BEEF AND KIMCHI 850 R ASSORTED DIM SUM 990 R DIM SUM WITH CRAB 990 R DIM SUM WITH SHRIMP AND CRAB

TEMPURA

950 R SHRIMP 3200 R SHRIMP (LOBSTER, SHRIMP, SEABASS)

RICE AND NOODLES

250 R STEAM RICE 590 R FRIED RICE WITH VEGETABLES KIMCHI 650 R FRIED RICE WITH VEGETABLES 690 R BUCKWHEAT NOODLES WITH VEGETABLES 690 R RICE Noodles WITH VEGETABLES 750 R EGG Noodles WITH CHICKEN IN CHILI SAUCE 750 R TCHAKHAN RICE RISE WITH CHICKEN AND CURRIE 750 R SHRIMP FRIED RICE 790 R DUCK FRIED RICE IN OYSTER SAUCE 790 R CHICKEN UDON Noodles 850 R SHRIMP SINGAPORE Noodles 890 R BEEF FRIED RICE 890 R BEEF FRIED RICE

SEAFOOD

690 R TIGER. SHRIMP IN BLACK TAI CHILE SAUCE 890 R GRILLED SQUID WITH CHILI 1290 R SCALLOP WITH BARLEY RISOTTO 1290 R TERIYAKI SALMON WITH KOMBOO SALT 1490 R STEAMED SEABASS WITH GINGER-SOY SAUCE 1590 R GRILLED SEABASS WITH CHERRY SALAD 1590 RDORA SALAD THAI STYLE 3290 R BLACK COD IN MISO SAUCE 1890 R KING CRAB (1pc) : IN PEPPER SAUCE IN STEAM CHILI SAUCE

FISH FROM JAPAN

1690 R KINMENDAI (DEEP SEA PERCH) 100GR 2490 R KINKI 100GR

MEAT

750 R kebabs from chicken 790 R chicken folds 890 p chicken "Shoangi" 890 R chicken tobacco 950 p buckwheat with a rabbit 950 R chicken fillet with asparagus 990 p chicken in acute miso sauce 1300 r duck in Beijing (Novikov style) 1390 p duck BEIJING-STYLE 1690 R BEEF TENDERING IN CHILI TERIYAKI SAUCE 1890 R RACK OF LAMB WITH YAKITORI SAUCE 2590 R GRILLED RIB-EYE WITH WAGYU SAUCE 2590 R RIB-Eye WITH VEGETABLES IN BLACK SAUCE GRILLED PEPPER 8500 R KOBE WITH WAGYU SAUCE

WOK

650 R VEGETABLES WITH CHILI SAUCE 790 R CHICKEN IN SWEET AND SOUR SAUCE 1100 R BEEF IN PEPPER SAUCE 1980 R SEAFOOD IN HO SAUCE

VEGETABLES

550 Р YOUNG POTATOES WITH DILLS 690 Р STEAMED VEGETABLES 690 Р GRILLED SHIITAKE 690 Р EGGLANTS WITH TOMATOES CONCASSE 690 Р YOUNG POTATOES WITH CEP MUSHROOMS 790 Р GRILLED ASPARAGUS WITH SOY SAUCE 890 Р WHITE MUSHROOMS

KHACHAPURI

590 Р IN MEGRELIAN

DUMPLINGS

690 R WITH VEAL 690 R WITH LAMB

Wines by the glass / Sparkling wines and champagnes

2200 R Moet & Chandon Imperial 3800 R Ruinart Blanc de Blancs 3800 R Ruinart Rose 1500 R Ayala Brut Major 690 R Valdobbiadene Prosecco Superiore Rustico Nino Franco

Wines by the glass /White wine

750 R Sauvignon Blanc, Te Mata (Hawke's Bay, New Zealand) 730 R Pinot Grigio, Jermann (Friuli, Italy) 750 R Chablis, Domaine Cristian Moreau (Burgundy, France) 750 R Muscadet Sevre et Maine, Bredif (Loire, France)

Wines by the glass / Rose wine

750 Р Villa Gemma Cerasuolo, Masciarelli (Abruzzo, Italy)

Wines by the glass / Red wine

990 R Chateaux Vieux Lartigue (Bordeaux, France) 2008 730 R Chianti Classico, Isole & Olena (Tuscany, Italy) 2013 900 R Notturno Primitivo di Mandurino, Cantine Due Palme (Apulia, Italy) 890 R Pinot Noir, Matua (Marlboroug, New Zealand) 2014

Aperitif

750 R Aperol Spritz 1100 R Rossini 2200 R Kir Royal 950 R Bellini

Champagne

11900 R Moet & Chandon Imperial 15000 R Ruinart "R" 16000 R Ruinart Rose 16000 R Ruinart Blanc de Blancs 42000 R Dom Perignon Brut 51500 R Krug, Grand Cuvee 9900 R Bollinger Special Cuvee 3450 R Valdobbiadene Prosecco Superiore Rustico Nino Franco 7500 R Ayala Brut Major

Champagnes / 375ml

7900 R Tattinger Brut Prestige Rose 6900 R Louis Roederer Brut Premier

White wines / Other Countries

4590 R Greywacke Sauvignon Blanc, New Zealand 2014 3250 R Gruner Veltliner Dursteiner Kellerberg Smaragd. F.X. Pichler 2015 R 3950 Kumeu River Village Chardonnay, New Zealand 2014 R 5270 Catena Alta Chardonnay, Catena Zapata, Argentina 2014 R 6390 Chardonnay Divnomorskoe, Coast of The Black Sea, Russia 2014 R 5950 Scharzhof Riesling Qualitatswein, Egon Mueller, Germany

White wines / France

5400 R Gewurztraminer de Riquewihr, Dopff-Au Moulin (Alsace) 13600 Riesling Cuvee Frederic Emile, Trimbach (Alsace) 2007 4590 R Sancerre Blanc, Pascal Jolivet (Loire) 2014 15000 R Pouilly-Fume Baron de L, Ladoucette (Loire) 2010 3750 R Muscadet Sevre et Maine, Bredif (Loire) 2014 14000 R Condrieu La Petit Cote, Domaine Yves Cuilleron (Rhone) 2014 6500 R Chablis 1 er Cru "Vaillon", Domaine Christian Moreau 2014 5600 R Macon-Verze, Domaine Leflaive 2014 5800 R Pouilly-Fuisse Marie-Antoinette, Chateau de Fuisse 2012 12000 R Chablis Grand Cru "Les Clos", Domaine Christian Moreau 2013 18000 R Puligny Montrachet 1er Cru, Faiveley 2013 21000 R Chassagne-Montrachet 1-er Cru Le Macherelles. Amiot Guy and Fils 2012

White wines / Italy

4900 Р Arneis Blange. Ceretto 2014 3950 R Pinot Grigio, Jermann (Friuli) 2013 7900 R Gavi dei Gavi Etichetta Nera. La Scolca 2015 9500 R Vistamare, Ca "Marcanda, Gaja (Tuscany) 2015 3750 R Etna Bianco, Tenuta delle Terre Nere (Sicily) 2014 3900 R Fiano di Avellino, Feudi di San Gregorio (Campania) 2014 8900 R Sauvignon Blanc, Colterenzio Lafoa (Trentino-Alto Adige) 2015 5900 R Sauvignon, Colli Orientali, Livio Felluga (Friuli) 2012 6630 R Soave La Rocca, Pieropan (Veneto) 2014 12900 R Rossj-Bass, Gaja (Piedmont)2014 8900 R Vintage Tunnina, Jermann (Friuli) ) 2013 R 7990 Chardonnay Collezione de Marchi, Isole e Olena (Tuscany) 2012 R 12000 Beyond the Clouds, Elena Walch (Trentino-Alto Adige) 2014 R 9900 Cervaro della Sala, Castello della Sala (Umbria) 2015

Rose wines

3750 R Petale de Rose, Chateau La Tour de L "Eveque, Provence, France2015 2500 R Rioja Rose, Bodegas Muga, Spain 2015 8800 R Cotes de Provence, Domaine Ott, Provence, France 2012

Red wines / France

4950 Р Chateaux Vieux Lartigue (Bordeaux) 2008 11900 Р Chateau Batailley, Pauillac (Bordeaux) 2012 7900 Р Chateau de Sales, Pomerol (Bordeaux) 2011 120000 Р Chateau Margaux Grand Cru Classe, Margaux (Bordeaux) 2002 1illa60000 Р Chateau Rothseau (Bordeaux) 2008 21500 R Alter Ego de Palmer, Margaux (Bordeaux) 6990 R Chateauneuf du Pape "Les Cedres" Rouge, Paul Jaboulet Aine (Rhone) 2010 2500 R Cote-Rotie, Maison Rouge, Georges Vernay (Rhone) 2010 6900 R Moulin-a-Vent "Croix des Verillats", Chateaux Moulin-a-Vent 2013 15000 R Nuits-St-Georges 1-er Cru "Clos de La Marechal", Faiveley 1998 22600 R Corton Grand Cru "Clos de Cortons", Faiveley 2011 R10700 Volnay, Olivier Leflaive Freres R45000 Vosne-Romanee 1-er Cru Beaux Monts, Jean Grivot 2010 R140000 Echezeaux Grand Cru, DRC 2010

Red wines / Italy

12900 R Barolo Dagromis, Gaja (Piedmont) 2011 26500 R Barbaresco, Gaja (Piedmont) 2012 3900 R Etna Rosso, Tenuta delle Terre Nere (Sicily) 2014 3100 R Dolcetto, Prunotto (Piedmont) 2015 3400 R Valpolicella Ripasso, Tenuta Santio ( Veneto) 2014 5000 R Palazzo della Torre, Allegrini (Veneto) 2011 10500 R Amarone della Valpolicella Vigna Garzon, Pieropan (Veneto) 2012 3800 R Saia, Feudo Maccari (Sicily) 2012 5900 R Montepulciano d "Abruzzo Riserva, Marina Cvetic) (Marina Cvetic) 2013 18000 R Kurni, Oasi Degli Angeli (Marche) 2012 3650 R Chianti Classico, Isole & Olena 2013 5690 R Promis, Ca`Marcanda, Gaja 2012 14900 R La Gioia, Riecine 2013 4500 R Vino Nobile di Montepulciano Reserva, Fattoria del Cerro 2013 11000 R Brunello di Montalcino Pieve Santa Restituta, Gaja 2010 14900 R Cepparello, Isole e Olena 2011 16500 R Guado Al Tasso, Antinori 2013 17000 R Tignanello, Antinori 2013 80000 R Sassicaia, Tenuta San Guido 1999

Red wines / Other countries

R8900 Pintia, Bodegas Vega Sicilia (Toro, Spain) 2008 R10200 Mas La Plana, Torres (Penedes, Spain) 2011 R6900 Shiraz Bin 128, Penfolds (Coonawarra, Australia) 2013 R2900 Catena Malbec, Catena Zapata (Mendoza, Argentina) ) 2014 3950 R Lodi Old Vine Zinfandel, Ravenswood (California, USA) 2013 11050 R Rioja "Prado Enea" Gran Reserva, Bodegas Muga (Rioja, Spain) 2006 4450 R Pinot Noir, Matua (Marlborough, New Zealand) 2014 23000 R " Ysabel" Pinot Noir, Hyde de Villaine (California, USA) 2012 15900 Р Cheval des Andes, Terrazas de Los Andes (Mendoza, Argentina) 2011

Red wines - half bottles

7650 R Recioto della Valpolicella Classico, Tenuta Sant Antonio (Veneto, Italy) 21000 R Sassicaia, Tenuta San Guido (Toscana, Italy) 5600 R San Leonardo, Tenuta di San Leonardo (Trentino, Italy) 5200 R Brunello di Montalcino. Col D "Orcia. Toscana. Italy 780 R Kaiun Iwaizake. Shizuoka 15.5% 800 R Hakushika. Snow beauty Nigori. Hyogo 1400 R Kaiun. Tokusen Junmai Ginjo 650 R Hakushika Ginjo Namachozo. Hyogo 13.3% 850 R Ozeki. Daiginjo Osakaya Chobei Hyogo 15.8% 2300 R Ozeki Daiginjo Osakaya Chobei Gold Medal Hyogo 15.8% 890 R Aizu Homare Aladdin Yuzu 980 R Umenishiki Shikika Reisui Ehime

Fruit wines (150 ml)

1750 R Choya Extra Years 1750 R Choya Extra Shiso 2250 R Ume Liqueur Choya Yuzu. Choya 23%

Today, more than 70 restaurants of Arkady Novikov are open in the world. He is called the first Russian restaurateur, and the establishments of the Novikov Group holding have been operating for more than 25 years for residents of Moscow. The expansion of the “empire” has spread further: since 2012, Arkady has founded establishments in London, Dubai, Miami and Porto Cervo.

Novikov Restaurants

Career development of A. Novikov

Unlike most restaurant founders, Novikov began his career in the kitchen. First he graduated from a culinary school, cooked at the Universitetskiy and Havana restaurants, later he was the chef of three large establishments. And in 1991 he founded the Novikov Group holding, which still occupies a high position in the gastronomic business.

Sirena is Novikov's first and favorite restaurant, opened in 1992 in Moscow. Becoming the first fish institution in the capital (and even during a shortage of seafood), he instantly gained popularity and reputation as an owner. Since then, several Novikov Group restaurants have been opened almost every year. In their piggy bank - and the restaurant "White Sun of the Desert" with an interior in the spirit of the legendary film, and "Royal Hunt" - the place where Boris Yeltsin and Jacques Chirac dined, and several establishments of the same name with their own cheese factory. Ecologically clean products are supplied to Arkady Novikov's restaurants in Moscow by his own farm "Agronom".

Novikov group restaurants

Reasons for the success of institutions

All Novikov Group restaurants are conceptual gastronomic projects. Each establishment has a special atmosphere and unique style. For Arkady Novikov, a muse plays an important role in creating a new restaurant: ideas come like poetry to poets. In addition to food, service and interior, for the organization of a quality institution, the following are of fundamental importance:

• location. Some streets, places and districts are losing popularity, while others, on the contrary, are gaining. When opening restaurants in Moscow, Novikov Group even pays attention to the side of the road.
• concept. Each institution should have something special that attracts a specific audience. Novikov's restaurants try to please both gourmets and lovers of beautiful places, and those who like to relax mentally.
• fashion. Catching trends and feeling changes in the environment allows restaurateur establishments not only to become, but also to remain successful.

All Novikov Group restaurants are collected on our official website - website. On our website you can find a complete list of Novikov restaurants in Moscow.

Among the many famous and successful restaurateurs in Russia and England, among the first is the name of Arkady Novikov, a Russian entrepreneur, whose hands created a whole galaxy of well-known establishments - from respectable and elite ("Biscuit" or "Royal Hunt") to simple and democratic ("Christmas Trees"). sticks"). For many years, the Novikov restaurant on Tverskaya Street, in the very center of Moscow, as well as other establishments located in the prestigious quarters of the capital and other large cities, including London, have invariably made a splash among similar projects with their innovation and originality.

Biography of Arkady Novikov and the beginning of a career

Before becoming a restaurateur, Novikov himself went through a harsh school of cooking skills. He graduated from an ordinary Moscow culinary school and the Academy. Plekhanov with a degree in Economics of Public Catering. Then he went to serve in the army, where for several months he had to undergo training at a military dog ​​breeding school and train service dogs. Upon his return, Arkady did not lose interest in the culinary arts and got a job at the Universitetsky restaurant as an ordinary cook, where he worked for five years. In the early 90s, Novikov first became a deputy chef in a large "Havana", and then was invited to a similar position in the "Olympic Lights" and Hard Rock Cafe.

Career of Arkady Novikov in the second half of the 90s

But even a fairly prestigious position in the Universitetsky restaurant turned out to be too simple for the future entrepreneur. During the period of great changes in the 90s, Arkady Novikov starts his own business, the first sign of which was the Sirena restaurant, which opened in 1992. Among the many establishments, "Sirena" became the first high-quality "fish place" in Moscow and introduced visitors to dishes that were exotic for that time.

Any menu of the Novikov restaurant, especially if we talk about elite establishments, is a real masterpiece and includes dishes that are not yet familiar to the general public at the moment. Often Arkady himself is involved in the process of choosing treats for a new establishment, based on his own experience and the trends that are present in the business at the moment. For 11 long and intense years of work, Novikov's restaurants, that is, more than 30 projects, have formed a whole group of companies. This is one of the largest such holdings in Moscow and London.

The concept of Arkady Novikov's restaurants

Arkady Novikov is rightfully considered the founder of traditions and principles that are considered milestones in the development of the modern restaurant business. An illustration of the first stage is called "Club T" with its French cuisine. This institution was created by Novikov in 1994. The restaurant receives extremely positive reviews, both from critics and from the visitors themselves, and for many years has been considered the best "French place" in Moscow.

And in 1996, Arkady opens the Royal Hunt, which has become a kind of symbol of post-Soviet traditional Russian cuisine, returning the interest of visitors to it. The restaurant is located in the center of Rublevo-Uspenskoe highway, in the village of Zhukovka, and is known for its impressive entourage of wooden beams, carts and barrels, skins of wolves and bears, noble Russian cuisine and a high level of service. Here you can taste pies stuffed with meat, herring under a "boyar" fur coat or Siberian game dumplings. Over the years, the walls of the institution have repeatedly seen high-ranking guests, including Boris Yeltsin and Jacques Chirac.

Other restaurants of Arkady Novikov, opened in the 90s of the last century

Also in 1996, the first democratic restaurant-tavern "Yolki-Palki" was created, which will later grow into a whole fast food chain. Novikov's restaurants "Yolki-Palki" (there are several of them) are a kind of symbol of Russian national cuisine, focusing on home-cooked meals and organizing high-quality healthy meals. One of the concepts of the institution is the orientation of the menu to the features of some holidays. For example, before Easter, pancakes are offered for Maslenitsa, and during the Olympics - discounts for fans. The Elok-Palok franchise is used in many Russian cities.

Novikov also introduced a fashion for the creation of thematic and nostalgic establishments with the advent of the famous (opening - 1997). It was designed using plots, photographs and frames from the filming of the film of the same name. The popular establishment was built on the site of the former Soviet "Uzbekistan", so the cuisine remained Uzbek, Azerbaijani and Chinese. The visiting card of the "White Sun" is dastarkhan (in oriental style), shish kebabs fried on open coals, as well as traditional Uzbek pilaf.

Novikov restaurants opened in the 2000s

In 2002, the opening of the Biscuit restaurant gave popularity to a new direction in the field of this business, namely the so-called lounge establishments. This year is also significant in that at that time the Agronom greenhouse facility was organized on Rublevsky Highway with an area of ​​6 hectares. It is still the main supplier of organic products to Novikov's restaurants, as well as to many other catering establishments in Moscow. In 2004, he launches several retail projects and, in collaboration with businessman Lev Khasis, opens the Russian branch of the French fashion chain of gastronomic boutiques and delicatessens Hediard, organizes the Globus Gourmet premium gastronome network and opens the Elki-Palki supermarket, which sells semi-finished products and operating in the middle price segment.

Mid-2000s: new trends and new restaurants

On average, Novikov implements several projects per year. In 2005, he launched the second point of Japan Mama and Little Japan, together with the Crocus group Shore House, the French Casual restaurant, and also opened five establishments on Novy Arbat: the Italian Porto Cervo, the Oktyabr karaoke bar and DJ-bar "Black October Bar". In total, the entrepreneur has more than 50 projects, which include, in addition to the above, Novikov's new restaurants. Among them are "Vanilla", "Cheese", Vogue cafe, GQ Bar, China Club, as well as network projects: "Prime Star", "Kish-Mish", "Little Japan" and others. Many of them have become laureates of well-known competitions, their chefs are world-famous, and their dishes are loved by the metropolitan public. Many establishments become truly iconic, for example, Vogue Cafe, GQ Bar or the Cheese restaurant.

Dinner at the Pier

Among the many interesting concepts and ideas, one of the most unique and non-trivial is, perhaps, the idea of ​​creating the "Pier". This is a restaurant on the banks of the river, where drinks and snacks are served to vacationers on the beach in summer, and in winter, when the pond freezes, guests are given skates if they wish and hot mulled wine is offered after skiing. Novikov's restaurant "Prichal" has a variety of dishes on its menu: from carpaccio and pizza to herring under a fur coat, sushi and rolls. In addition to 50 conceptual establishments and Agronom LLC, Arkady Novikov’s business includes Novikov Catering, which organizes holidays and banquets, NRG product (seafood supply), Mainstreet (real estate) and a network of florist shops "Flower Studio 55".

Novikov Restaurant & Bar, London

In 2012, in connection with the development of business and the expansion of the restaurant chain, not only Novikov's restaurants in Moscow were opened, but also his points in London. The first British institution under the Novikov brand was a restaurant located in a prestigious London area and combining Chinese, Japanese and Malaysian dishes, as well as Italian cuisine and a large bar. He was extremely scolded by the liberal newspaper The Guardian for being too bourgeois and, as a result, became famous all over the world and became extremely successful.

In the middle of the summer of 2013, its Russian counterpart Novikov Restaurant & Bar was opened, which is distinguished by pathos and pomposity. After, in 2013, in the same place, in London, Novikov opens the Rextail restaurant. Its main focus and signature dish is top-notch meat steaks, including Irish bull steaks, as well as fish and game dishes. The chef of this restaurant is the Englishman Adrian Martin, whose signature treats are fragrant black cod and roast goat.

Products and cooking technologies in the restaurants of Arkady Novikov. Participation of institutions in international competitions

Novikov Group focuses not only on cooking technologies, but also on the freshness of raw materials and their exceptional quality. As mentioned earlier, plant products are supplied to restaurants by the businessman's own enterprise LLC Agronom, and, for example, fish is brought by plane. As for unique cooking technologies, for example, Novikov's Krispy Kreme coffee house has a patented donut production technology and has its own production line located in the cafe. Novikov Group annually presents its culinary positions and individual master classes at the international festival of the best restaurants in the world - Taste. represents the institution Mr. Lee, and the Italian "Cheese" prepares delicious fish and meat dishes.

Restaurant cooks

Among the chefs of the restaurant giant are many talented chefs who have worked all over the world. In the China Club, the kitchen is headed by Andrey Likhachev, whose hits include carpaccio from wild sea bass, baby goat baked in a salt oven, Peking duck, which is considered one of the most "correct" in Moscow. It is worth noting the pan-Asian cuisine of Novikov Restaurant & Bar performed by chef Sae Yamaoko, specially invited from London.

Restaurant "Cheese" is a famous chef thanks to which the institution is one of the most popular Italian places in Moscow. The restaurant "Nedalniy Vostok" also deserves attention with an open kitchen, where visitors find themselves on the same level with the chefs and watch the preparation of dishes. Unlike other well-known owners of such establishments, Arkady Novikov, whose restaurants do not resemble either the others or each other, cares about the uniqueness of interiors, cuisine, menus and concepts. To date, the businessman has more than 50 successful projects on his account, and in the summer of 2012 the company celebrated its 20th anniversary.