In Russia, one of the most popular brands is Beluga, which is the property of the largest producer of alcoholic beverages in the country. Today Beluga Group produces six types of premium vodka. In recent years, it has increased its sales tenfold. At the same time, Beluga vodka is in great demand, reviews of which are good not only in our country, but also abroad. The product sells especially well in Germany, Italy, Vietnam and the Baltic countries.

A bit of history

The Mariinsky Distillery, which was established back in 1900, has been producing alcohol such as Beluga vodka (customer reviews indicate that this drink is strict and elegant) since 1999. This place was not chosen by chance, because in this ecological region there are several underground sources of artesian water, the depth of which reaches three hundred meters. This water is filtered with quartz sand and silver, so that all impurities are removed, and the future alcohol is quite soft. One of the features of this vodka is that it is produced from high quality malt alcohol, since the malt grains are germinated here on their own. The manufacturing company in 2011 opened its representative office in the United States.

Description

Beluga vodka has good reviews, as it is considered one of the best in the world. It is currently sold in seventy countries around the world. In its manufacture, only high-quality raw materials are used. Malt alcohol, which is part of alcohol, gives it a characteristic sweetish aftertaste, for which the drink has gained immense popularity.

Alcohol belongs to the premium class, its cost reaches one thousand rubles per bottle of 0.5 liters. Vodka has an original design of containers and labels, which was developed by French experts. The advantage of this brand is a great taste with the presence of sweetness, which makes the drink incomparable with anything. This product cannot be faked, as it is poured into a container made of high-quality glass without flaws, where the company logo is placed, and a special cork has a relief shape and is covered with sealing wax. The label has metal elements; a plastic or tin fish is attached to the bottle.

The strength of Beluga vodka, reviews of which will be described below, has 40% alcohol. It contains impurities of oatmeal and milk thistle herb, thanks to which the drink has a special taste that can be immediately identified by opening the bottle.

Varieties

To date, the company has produced five types of Beluga vodka:

1. Noble that has the most refined taste.
2. Transatlantic Racing, which is new and released in honor of the Russian sailing team that competed in the Atlantic Ocean.
3. Allure being collectible.
4. Gold Line is the most popular brand among the consumer.
5. Beluga Celebration is a limited edition released in honor of the distillery's 115th anniversary.

All these types are high quality samples and have an original mild taste.

Beluga Noble

Beluga Noble vodka has been produced, reviews of which are valued by the manufacturer, since 2002. It is made from artesian water and malted grain. The drink undergoes multiple filtration, which gives it a special softness. Honey, oatmeal, milk thistle are added to alcohol. These components enrich the already impeccable taste of alcohol. In 2012, at the Nobel Prize ceremony in Stockholm, this alcoholic drink became official.

Beluga Transatlantic Racing

Beluga transatlantic vodka was created, which received successful reviews, in a limited series in honor of the victory of Russian athletes in international competitions. A feature of the drink is its cleaning with a cotton filter, which contributed to a lighter taste. The composition of alcohol also includes molasses and strawberry extract. The design of the bottle and label is decorated in a marine style. Consumers appreciated the quality and taste of the alcoholic beverage.

Beluga Gold Line

This Beluga vodka has the best reviews of all. Alcohol is produced in a limited edition, where each bottle has its own number. In the manufacture of the drink, five-fold filtration is used, then the alcohol is aged for three months. The composition of vodka also includes Rhodiola rosea extract, rice and lactose, so there are notes of flowers and grains in the taste. Each bottle is filled with sealing wax, along with vodka comes a small hammer to remove the seal.

Beluga Allure

This series is collectible. The composition of alcohol contains fig extract, sugar and maple syrup, which gives it a rich aroma with notes of caramel and balm. The aftertaste is rich with hints of spices and roasted nuts. The bottle is decorated with leather elements, the label is designed in the form of a saddle.

Beluga Celebration

This vodka is part of a limited edition, it has a slight alcohol aggressiveness, where there are notes of cereals and fruits, cloves and vanilla. It consists of an infusion of dried apricots and linden honey. The bottle is covered with gold lacquer.

Nutritional value, price, storage conditions

Vodka of any series contains only natural ingredients. The nutritional value it is 224 kilocalories per 100 grams of drink. The price of vodka for a half-liter bottle is about 1,000 rubles, for a 700-gram bottle - 1,500 rubles, one liter of alcohol costs more than 2,000 rubles. Alcohol has pleasant taste with different notes, depending on which series the vodka is from. The drink has an unlimited shelf life, it is stored in glass containers at an air temperature of up to 20 ° Celsius in dark, dry rooms. Humidity should be no more than 85%.

Test date: March 2012

Conclusion on the results of the test.

Vodka "Beluga" bottled in a white glass bottle with a round cross section; a bottle with a thick bottom, quite massive. The label of this vodka is made of a silver film that looks like a metal surface.

Metal fish on a bottle of Beluga vodka.

The design feature of the bottle of Beluga vodka is a metal fish glued on the front side of the bottle. It must be assumed that this is the beluga. Above the fish is the name of the vodka in Latin letters - Beluga, with each letter glued separately.

The bottle is sealed with a polymer cork with an aluminum outer part, the cork is hidden under a protective film with a tear-off tape. In general, the appearance of Beluga makes a good impression: everything is done thoroughly, beautifully, cleanly and neatly - vodka is for export.

Bottle cap "Beluga".

If we talk directly about the drink, then vodka "Beluga", as it seems to us, is quite good, but the taste is slightly inferior to its Finnish "brothers" drunk in parallel with it - Finlandia vodka and Saimaa vodka. As for the smell, Beluga has a very good one, clean and unobtrusive.

This vodka is drunk quite easily, it comes in well and softly, but ... The taste did not seem as lively or something, as in the samples mentioned above. Nevertheless, we liked Beluga on the whole, and we believe it deserves a positive review.

The final assessment of Beluga vodka is “excellent”.

The Beluga trademark belongs to the largest alcohol producer in Russia - Synergy Group of Companies, which includes 7 plants. In June 2017, a decision was made to rename the company to BELUGA GROUP, in harmony with the flagship brand. The assortment portfolio includes 6 types of super-premium vodka, as well as Beluga Hunting Herbal and Beluga Hunting Berry bitters. In 2016, the company, whose share in the Russian strong alcohol market is 15%, increased its sales dynamics by 10 times.

Beluga is in the TOP-5 super-premium vodkas in the world. Products are exported to 80 countries and sold in 215 airport duty free stores. Among the leading countries in sales of Beluga vodka are Italy, Germany, the Baltic countries, Azerbaijan and Vietnam. Success in the market is due to the growth of brand recognition, in particular among the bartending community. Significant support for sales and brand image was provided by participation in the Milan Expo 2015 exhibition, where Beluga was presented as one of the main sponsors of the Russian pavilion.

History reference. Beluga vodka is produced only at the Mariinsky distillery, which has been counting its history since 1900. The enterprise plays the role of a logistics center that manufactures and distributes the entire range of the company in Siberia. The place for the construction of the enterprise - at the beginning of the 20th century it was called the Mariinsky State Wine Warehouse - was not chosen by chance: several underground sources lie in this ecologically safe area of ​​the Kemerovo region. Until today, the production uses artesian water from its own wells, the depth of which is more than 300 meters.

Super premium vodkas are filtered with quartz sand, as well as with the precious metal - silver, which allows you to remove all impurities and achieve exceptional organoleptic qualities and softness of taste. The peculiarity of Beluga vodka is also due to the fact that it is made from high-quality malt (from germinated grain) alcohol.

Awards

Specialized exhibition "Petersburg wine and vodka fair":

• 2003 - Gold (Beluga Gold Line) medal and Grand Prix of the competition "Design of alcoholic beverages. Form style".

Beverage Industry Forum:

• 2005 - Gold (Beluga Gold Line) medal and first degree diploma for design.

Exhibition-fair "Wine-Vodka-Tobacco":

• 2005 - Gold (Beluga Noble) medal.

International competition of wines and spirits Vinnaya Karta Open:

• 2005 - Gold (Beluga Noble) medal;
• 2006 - Gold (Beluga Gold Line) medal.

Moscow Wine & Spirits Competition:

• 2005 - Silver (Beluga Export) medal.

Exhibition "Golden Autumn":

• 2006 - Silver (Beluga Noble) medal.

Exhibition of alcoholic products East West Drink, Antalya:

• 2006 - Gold (Beluga Export) medal.

Exhibition "Prodexpo", Moscow:

• 2007 - Gold (Beluga Noble) medal.

Exhibition-fair "Entrepreneurship EXPO-Siberia":

• 2007 - Gold (Beluga Gold Line) medal.

Bar Convent Berlin as part of the International Trade Fair in Kreuzberg:

• 2015 – Mixology Award (Beluga Noble).

Types of vodka Beluga

Beluga Noble, 40%

The flagship vodka of the Beluga family, produced since 2002. Produced from malted barley grain and crystal clear water from artesian wells. The multiple filtration method gives the product exceptional softness. The recipe calls for adding natural honey, infusion of oatmeal, milk thistle extract, enriching the taste and aromatic range of the drink. A recognizable design detail is a fish made of pewter, which is traditionally attached to each bottle by hand. In 2012, vodka was honored to be the official drink at the Nobel Prize ceremony in Stockholm.

Beluga Gold Line, 40%

Produced in a limited edition, in which all bottles have an individual number. During the production process, it is subjected to five-fold filtration, the final stage is a three-month “rest” of malt alcohol. The uniqueness of taste with grain and floral notes is provided by the addition of lactose, rose rhodiola extract, rice infusion. The premium quality of the product is also expressed in the packaging: each bottle is manually filled with sealing wax, and a special hammer is provided in the set to remove the seal.

Beluga Celebration, 40%

The limited edition is dedicated to the 115th anniversary of the Mariinsky distillery producing Beluga vodka. The aroma is devoid of alcohol aggression and is defined by grainy and fruity tones, complemented by nuances of cloves and dry vanilla. Sweet notes in the taste are manifested due to the ingredients included in the drink: linden honey and dried apricot infusion. The bottle is made using a unique labor-intensive technology that involves the use of platinum vacuum metallization and gold lacquer coating.

Beluga Allure 40%

Collection vodka, the creation of which was inspired by the victories of the Russian equestrian polo team. The rich aroma reveals caramel-balsamic tones: this unusual palette is provided by additional components - fig infusion, maple and sugar syrup. The warm aftertaste is rich with hints of spices and toasted nuts. The design of the bottle corresponds to the elitism of the drink and emphasizes the connection with the equestrian sport: the label decorated with natural leather elements resembles a saddle.

Beluga Transatlantic Racing, 40%

The limited series was created to commemorate the victories won by Russian yachtsmen at prestigious international competitions. A unique cotton filter is used to purify the malt alcohol, giving the taste a lightness and pleasant roundness. The recipe includes natural additives - molasses and strawberry extract. The design of the bottle uses marine motifs, reflecting the conceptual design intent. The quality of the drink has already been appreciated by customers in more than 40 countries where the Beluga brand is represented.

Vodka "Beluga" is truly a product of the highest quality. The name comes from a fish listed in the Red Book. The image of a metal fish is present on the label of each bottle and is attached, according to tradition, by hand. The brand managed to collect a whole collection of various prestigious awards, which only confirms the impeccable reputation of the manufacturer.

1 History of creation

The manufacturer cares about the quality of the product and makes it only from special malt alcohol. Production takes place with the preservation of ancient traditions. The line is represented by four products: Beluga Gold Line, Beluga Allure, Beluga Transatlantic and Beluga Noble. A separate bottle differs in design and taste properties. Vodka "Beluga" is exported abroad, which is not surprising, given the highest quality of this alcoholic beverage. The motto of the company is the phrase "Made with pride" - "Made with pride".

Artesian springs with crystal water for making vodka were discovered more than a hundred years ago. Subsequently, this was the reason for the creation of the Mariinsky distillery near the sources. To date, water, which is extracted according to the principle of terroir, is the main component for the preparation of high-quality Beluga vodka. It has a unique taste and special mineral properties.

Water goes through several stages of purification:

1. Blending from various wells.
2. Filtration with quartz sand.
3. Additional purification with silver.

After that, crystal clear water appears, which has retained all its beneficial features and unique taste. As a result, the water acquires the necessary purity for the further production of Beluga vodka.

The design of the bottle also holds the bar high. The packaging looks stylish, luxurious, fully reflecting the content of the product. Transparent glass is made by French professionals. Glass of this quality can only be observed in optical instruments and Beluga. The bottle is crystal clear and brightly reflects light, which confirms the high quality of the raw materials from which the packaging is made. Vodka is produced according to world standards, there is never any sediment at the bottom of the bottle, which can often be found in low-quality alcohol.

Vodka "Beluga" is rightfully the leading elite brand on the market of Russian alcoholic beverages. Due to the presence of modern equipment at the factory, wells with ideal artesian water and the use of high quality malt, you can be sure of the quality of the purchased product.

2 Production technology

The main component of the production is artesian water from Siberian sources. Malt alcohol is the second most important ingredient in the creation of Beluga vodka. It is he who gives it a special taste without burning and bitterness. Malt alcohol has a so-called rest period, which lasts 1-3 months. During this period, Beluga vodka has time to brew and acquires its own unique aristocratic taste.

3 Beluga Noble

The final product is of high quality and perfect purity of the ingredients. All components go through several stages of filtration before becoming Beluga vodka.

Vodka has a mild rich taste without bitterness and burning. This is ensured by the presence of expensive malt alcohol and highly purified water. Additives in the form of natural honey and vanillin allow you to add variety and sophistication to the usual taste of vodka.

The handcrafted design of the bottle shows the nobility and completeness of Beluga Noble. The image of a small fish, present on each bottle, allows you to make the bottle unique.

Beluga Nobel is infused for about a month.

4 Beluga Transatlantic Racing

It is a limited edition of vodka, which the manufacturer created in honor of the yachting team that took part in many world championships and won a large number of awards.

The production of this series is based on a unique recipe that requires the addition of barley malt and strawberry extract, which gives Beluga vodka a truly refined and pure taste.

During production, a special artesian water filtration technology is used, which has a softer effect on it, giving rise to the special taste of Beluga Transatlantic, which brought it recognition from all over the world.

The bottle is made in a marine theme. The label has a dark blue color, and the small fish is covered with golden paint. This design gives this series a unique resemblance to oceanic romance.

"Rest" vodka Beluga Transatlantic Racing 40-45 days.

5 Beluga Allure

Allure in translation means "charm" and "charm", which is accurately reflected in the design of the bottle. This series is also unique. The collection line was created in honor of the equestrian team, which also took part in many world-class competitions and won a number of victories in them.

This party is the epitome of chic and nobility, which corresponds to this sport. The pride in the team's victory is impeccably embodied in the design and taste of the vodka.

A special preparation technology allows Beluga Allure vodka to find the perfect balance of taste, to combine the old and the new. The composition, in addition to malt alcohol, includes maple syrup and fig tincture, which give the drink a special recognizable taste without bitterness.

The bottle label is made of genuine brown leather, and the fish is painted in gold.

Vodka Beluga Allure is infused for 60 days.

6 Beluga Gold Line

It is also a limited edition for true connoisseurs of splendor. Each bottle of this line has its own serial number.

Harmony and triumph of taste have been achieved through long-term development of specialists and tasters.

Artesian water from Siberian sources, like malt alcohol, undergoes five-fold purification. The softness of the taste is created by lactose, rice infusion and pink rhodiola, they also add a deep taste and many flavors to the drink.

The manufacturer could not forget about the design and created a special Camus cork for the bottle, which is made of organic materials and filled with sealing wax. The bottle comes with a special hammer and cleaning brush.

The Beluga Gold Line matures within 90 days.

7 Features

Beluga vodka will be a delightful replenishment of a home bar, limited edition deluxe editions can become a wonderful and expensive gift that will win the heart of even the most reverent connoisseur of expensive alcohol. The gift boxes contain weighty glasses with an image of a small fish, which adds uniqueness and style to such a gift. On each bottle there is a detailed composition, information about the quality and the manufacturer.

"Beluga" is distinguished by its high quality of taste due to refined raw materials. After it, a hangover does not occur, it is drunk easily and pleasantly.

This vodka can be drunk both pure and in the form of cocktails. Its mild taste allows you to create a variety of drinks. It goes well with caviar.

The high price of the drink is justified by the quality and sensations that the consumer receives during the meal. A variety of tastes will surprise any person, and a strict and impeccable design will please the eye.

A truly real vodka should combine exquisite taste and beautiful packaging, which Beluga vodka does an excellent job of.

As a variety of the use of "Beluga" you can use the following cocktail recipes.

8 Cocktail recipes

Beluga russian porto is a strong drink made from vodka and port wine. To prepare it, you will need the following.

Ingredients:

• 50 ml of Beluga vodka;
• 40 ml of white "Porto" (Portuguese port wine);
• a few drops of concentrated Angostura bitters;
• cherry for decoration.

Cooking:

1. Pour vodka into a glass.
2. Add white port to it.
3. Add Angostura bitters.
4. Add ice.
5. To stir thoroughly.
6. Pour the resulting cocktail into a glass.
7. Decorate with a cherry.

"Bloody Mary" from Beluga vodka is a popular alcoholic cocktail using tomato juice.

Ingredients:

• 50 ml of Beluga vodka;
• juice of half a lemon;
• juice of half a grapefruit;
• a spoonful of natural honey;
• celery;
• 100 ml of tomato juice;
• olives for decoration.

Cooking:

• crush the stalk of celery;
• squeeze the juice of half a lemon;
• pour vodka into a glass;
• add a spoonful of natural honey;
• add ice;
• pour in tomato juice;
• combine everything in a glass;
• garnish with olives.

"Beluga Retro" - a delicious cocktail with vermouth.

Ingredients:

• 60 ml of Beluga vodka;
• vermouth;
• absinthe;

Cooking:

1. Pour Beluga vodka into a glass.
2. Add vermouth to vodka.
3. Drizzle with a little absinthe.
4. Add ice.
5. Thoroughly mix the resulting cocktail.
6. Pour the drink into a serving glass.
7. Decorate as desired.

"Red October" is a beautiful and unusual cocktail with sugar syrup.

Ingredients:

• 50 ml of Beluga vodka;
• sugar syrup;
• juice of half a lemon;
• red port;
• orange zest for garnish

Cooking:

1. Mix vodka, sugar syrup and lemon juice in a glass.
2. Add ice.
3. Shake a cocktail (ideal if done in a shaker).
4. Pour the resulting drink into a glass.
5. Gently drizzle port wine over the top.
6. Garnish with orange zest before serving.

9 Geography and export

The number of sales of Beluga vodka is huge and is growing every day. The manufacturer has firmly established its product on the market due to its impeccable quality, which the consumer could not fail to notice. At the moment, vodka brand "Beluga" is exported to 50 countries around the world! it European countries: Sweden, Germany, Great Britain, Ukraine, Italy, Spain, Turkey - and many others. Exports are even made to Australia and Indonesia.

Asian countries also did not go unnoticed: Beluga vodka can be found in stores in China, Thailand, Vietnam and Singapore.

The Beluga brand is actively promoted in Duty Free, alcohol of this brand is already presented in 25 largest countries. Airports in London, Paris, Istanbul, Rome and many other countries have this product in stock.

With such success, Beluga vodka really deserved the title of the best vodka in the world. The unique process of creating alcohol and strict quality control principles make it truly excellent.

The price per bottle varies depending on the infusion and packaging. Naturally, gift editions will cost much more.

Now a huge amount of various vodka is produced in the world, but Beluga securely holds the first place in terms of quality and design, it is literally saturated with the spirit of the aristocracy of the last century. At all events, Beluga vodka remains in the attention of the audience, the best bartenders in the world use it to prepare their cocktails. The famous vodka museum includes bottles of Beluga vodka in its extensive collection.

The preservation of ancient traditions, without exaggeration, luxurious design and mild taste make vodka really wonderful. alcoholic drink, which will please with its appearance and give an unforgettable pleasure from consumption.

But we should not forget that alcohol is contraindicated in persons under the age of majority, as well as pregnant women and people with diseases of the liver, kidneys and gastrointestinal tract. Excessive alcohol consumption is harmful to health!

You can be truly proud of this product, Beluga vodka deservedly bears the title of the standard of Russian vodka.

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OAO Synergy is the first in the Russian vodka market in Russia (15%). Beluga vodka is positioned as a premium drink and costs an average of 700-900 rubles per bottle. In addition to this vodka, Synergy produces Russian Ice, Myagkov, Belenkaya and Beloe Ozero vodkas.

The vodka production plant is located in the city of Mariinsk, Kemerovo Region, one of the largest industrial centers in Siberia. There are at least 42 industrial enterprises in the area of ​​the plant, among which there are chemical and metallurgical enterprises. They pollute nearby rivers with harmful substances: oil products, nitrogen compounds, iron, zinc, copper and manganese, the Union of Consumers pointed out.

In addition, in the Kemerovo region there is a burial ground with burials of livestock that died from anthrax. The cemetery was created in the 1960s. Complete neutralization of corpses is approximately 70 years. The security zone of the burial ground is 1000 m, and construction and laying of communications within it is prohibited until approximately 2040-2045. "The burial ground with the burial of dead cattle from anthrax creates extremely unfavorable environmental conditions for the state of soils and soils within the city," the general plan of the Mariinsky district says.

The first person to notice false advertising was a citizen who regularly drank Beluga vodka. When he learned that the drink was produced in the Kemerovo region, where industrial production is concentrated and the burial ground is located, he filed a complaint with the Consumer Union.
http://www.gazeta.ru/business/2011/11/15/kz_3834737.shtml

BY THE WAY:

1997 graduated from the Institute of Economics and Management of the Far Eastern State Technical University

In 1997, together with partners, he acquired the KVEN plant (Nakhodka), which produces semi-finished seafood products.

1998 started his own entrepreneurial activity,

1999: Far Eastern State University, Faculty of Law, (in absentia), Candidate of Economic Sciences (2000); Studied under the EMBA program at the University of Oxford.

Candidate of Economic Sciences (dissertation topic - "Organizational and economic support for the reform of enterprises in the transition period").

1999 became one of the founders of the company "Synergy";

He studied under the EMBA program at the University of Oxford, and is fluent in English.